Startup Theatre and the Illusion of Progress
There is something increasingly strange about the way people start startups today. The barrier to producing software has fallen so dramatically that someone can have an idea in the morning, spend a few hours prompting an AI coding tool, have something that looks like a product by evening, buy a domain, generate a logo, put together a landing page, change their LinkedIn headline to “Founder & CEO,” and announce to the world that they have launched a startup. The announcement gets a few congratulations, someone asks whether they are raising, another person offers to make an introduction to an investor, and suddenly there is a feeling of momentum. But what actually moved? This is a phenomenon I eventually termed " startup theatre ." It is the production of all the visible artifacts associated with entrepreneurship without necessarily doing the difficult work that makes those artifacts meaningful. The pitch deck exists. The MVP exists. The company name exists. The LinkedIn an...